The solar thermal industry is always looking for new ways to introduce our technology to property owners who would benefit from less dependence on fossil fuels for space heating hot water. Perhaps a more efficient solar thermal installation at the White House might help. A similar installation in Argentina seems to have done a great deal to encourage property owners there to invest in solar thermal.
The Argentine government has been hard at work drafting and approving legislation to promote solar thermal among commercial and residential property owners. Along with financial incentives and mandated solar water heating systems for public buildings, the government has been searching for other means to encourage property owners to adopt solar thermal. Argentine president Mauricio Marci eventually made the decision to order a 260-liter system to be installed in his home in Olivos.
The company responsible for installing the system explained to the media that they experienced a 50-fold increase in solar thermal inquiries just as a result of the publicity alone. Sales have doubled as well. In October, the company sold 600 systems, which will exceed anything they have done in the past should the robust sales continue. Prior to the presidential installation, the company averaged about 3,000 systems annually.
Other solar thermal companies are doing very well in Argentina as well. As many as 15,000 new solar thermal systems have been installed in each of the last two years, according to some estimates. More importantly, the installations are saving consumers money.
Energy Prices out of Control
It’s easy to see why solar thermal is gaining popularity in Argentina when you look at the cost of fuel in that country. Largely subsidized by government to this point, energy prices are expected to increase as much as 500% in some cities as the government phases out subsidies. The result has been one of property owners looking for alternative sources of energy before their utility bills start going up.
Solar thermal is one of the best solutions for space heat and hot water. A well-designed and promptly installed system can generate more than 60% of the space heat and hot water a commercial building requires. Right now, Argentina is focusing on solar thermal for public buildings in an attempt to reduce energy consumption at the commercial level. But it looks like more widespread adoption is occurring organically.
We Need a Good Example
Solar thermal in Argentina has the benefit of exploding energy prices to help drive it. Here in the U.S., energy prices have dropped dramatically in recent years creating an ‘out of sight, out of mind’ problem for solar thermal in many cases. We need a good example, a strong example the public can look at to see how beneficial solar thermal can be.
Over the years, Solar America Solutions has installed space heat and hot water systems incorporating our patented SunQuest 250®™ solar thermal collectors in various types of commercial and public buildings. We know how efficient the technology is. We know how much money our clients save by adopting solar thermal in place of fossil fuels. We firmly believe that if there were a way to put solar thermal at the forefront of the energy discussion, more property owners would take a serious look at it.
Perhaps a more efficient solar thermal installation at the White House would do the trick. But since that’s not likely to happen, our industry needs to find other ways to get the word out. The more solar thermal is adopted as a preferred renewable energy source, the better off we will all be.
1.Solar Thermal World – http://www.solarthermalworld.org/content/argentina-presidents-system-order-and-planned-energy-price-hikes-boost-solar-thermal